When’s the Best Time to Buy Apple Gadgets? – The New York Times

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Apple’s live-streamed product-announcement events hosted by black-clad tech moguls (like the one now confirmed for March 8) inspire breathless enthusiasm from gadget devotees. And sometimes, the gear even lives up to the hype—Apple’s devices have been fixtures in Wirecutter’s laptop, tablet, and phone guides for years. Unfortunately, Apple devices can also be quite expensive, and notable price drops are few and far between. Many retailers hype so-called sales on Apple gear, but more often than not, they aren’t really deals, just marginal discounts.
So how do you get a great deal on Apple gear? Well, when the Wirecutter Deals team uncovers and posts a legit Apple deal, you can trust that we’ve used our comprehensive price research to validate the deal and confirm that it’s really worth grabbing. And although the best Apple deals most reliably happen on or around Black Friday, other valuable deals sometimes crop up throughout the year.
Sometimes you can save on Apple gear that’s about to be replaced by something shiny and new, so long as it’s likely to remain viable. Look out for the following:
Remember, once the hype falls, the price falls, too. Apple recently announced the date of its latest event, so be sure to check popular retailers such as Best Buy for savings, and peruse our Deals page.
Apple itself isn’t particularly promotional outside of its ever-so-popular iPhone sales—because it doesn’t need to be. Occasionally, though, it does offer Apple gift cards as an added perk for prospective purchasers. You still have a few ways to save while buying from Apple itself despite the lack of sales, but before you go directly to the source, we recommend checking major retailers such as Amazon, Target, and Walmart, as their prices may be better than what Apple can offer even if you qualify for one of the following Apple discounts.
Black Friday and Cyber Monday, and the attendant deals stretching before and beyond them, remain the best time to buy most Apple devices at discounted prices. Historically, we’ve tracked the highest concentration of Apple deals that meet our standards in the month of November. Because the Black Friday season continues to expand, sales can now start as early as October, and price-protection guarantees can help if a sale price drops even lower.
For example, we noted great prices at the end of 2021, including the MacBook Air (8 GB RAM, 256 GB SSD) for $800, the Apple Watch Series 7 (41 mm, GPS) for $340, and the Apple iPad Pro (12.9-inch, 5th generation, 256 GB) for $1,000.
While Apple sales in November are more likely to be legit, keep in mind that real price drops do happen on occasion throughout the year—and we track the price trends to separate the real drops from the fake sales so you don’t have to.
This article was edited by Nathan Burrow.
Ignacia Fulcher
Ignacia Fulcher is a supervising editor for the Deals team. She has a BA in Mass Media Studies from Hofstra University and has written both product reviews and culture essays for BuzzFeed, Teen Vogue, and other publications. Ignacia is passionate about Whitney Houston and listens only to singers. She very rarely listens to anyone who cannot.
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© 2022 Wirecutter, Inc., A New York Times Company

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We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more
Apple’s live-streamed product-announcement events hosted by black-clad tech moguls (like the one now confirmed for March 8) inspire breathless enthusiasm from gadget devotees. And sometimes, the gear even lives up to the hype—Apple’s devices have been fixtures in Wirecutter’s laptop, tablet, and phone guides for years. Unfortunately, Apple devices can also be quite expensive, and notable price drops are few and far between. Many retailers hype so-called sales on Apple gear, but more often than not, they aren’t really deals, just marginal discounts.
So how do you get a great deal on Apple gear? Well, when the Wirecutter Deals team uncovers and posts a legit Apple deal, you can trust that we’ve used our comprehensive price research to validate the deal and confirm that it’s really worth grabbing. And although the best Apple deals most reliably happen on or around Black Friday, other valuable deals sometimes crop up throughout the year.
Sometimes you can save on Apple gear that’s about to be replaced by something shiny and new, so long as it’s likely to remain viable. Look out for the following:
Remember, once the hype falls, the price falls, too. Apple recently announced the date of its latest event, so be sure to check popular retailers such as Best Buy for savings, and peruse our Deals page.
Apple itself isn’t particularly promotional outside of its ever-so-popular iPhone sales—because it doesn’t need to be. Occasionally, though, it does offer Apple gift cards as an added perk for prospective purchasers. You still have a few ways to save while buying from Apple itself despite the lack of sales, but before you go directly to the source, we recommend checking major retailers such as Amazon, Target, and Walmart, as their prices may be better than what Apple can offer even if you qualify for one of the following Apple discounts.
Black Friday and Cyber Monday, and the attendant deals stretching before and beyond them, remain the best time to buy most Apple devices at discounted prices. Historically, we’ve tracked the highest concentration of Apple deals that meet our standards in the month of November. Because the Black Friday season continues to expand, sales can now start as early as October, and price-protection guarantees can help if a sale price drops even lower.
For example, we noted great prices at the end of 2021, including the MacBook Air (8 GB RAM, 256 GB SSD) for $800, the Apple Watch Series 7 (41 mm, GPS) for $340, and the Apple iPad Pro (12.9-inch, 5th generation, 256 GB) for $1,000.
While Apple sales in November are more likely to be legit, keep in mind that real price drops do happen on occasion throughout the year—and we track the price trends to separate the real drops from the fake sales so you don’t have to.
This article was edited by Nathan Burrow.
Ignacia Fulcher
Ignacia Fulcher is a supervising editor for the Deals team. She has a BA in Mass Media Studies from Hofstra University and has written both product reviews and culture essays for BuzzFeed, Teen Vogue, and other publications. Ignacia is passionate about Whitney Houston and listens only to singers. She very rarely listens to anyone who cannot.
Let’s be friends!
You can send us a note too.
© 2022 Wirecutter, Inc., A New York Times Company

source

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